A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting and measurability.
The execution of a planned social media and social media advertising strategy to improve brand awareness, social media user interaction, as well as business goals or KPI’s (key performance indicators), which are measured through analytics and sales revenue outcomes. Coordinated marketing efforts which develop or promote a specific business goal by using one or more social media networks. Require focus, targeting, and analysis when compared with typical social media marketing use. Different demographics also have varying preferences for socialmedia platforms, so pick the platform suited to your target audience.
Social. Being social and making a presence online means sharing valuable content. Respond to any comments and messages you receive. Like others’ posts, host a digital event, or anything that will increase interactions in your target market.
Content. Sharing quality content across your social media marketing channel is very important. It’s something you may want to consider developing yourself. Create images and videos, white papers, press releases, blog posts or infographics. You can grab the attention of your target market and make the most of your ad campaign budget.
Advertising. Most social media networks offer a range of paid advertising tools that can help drive traffic right to your website. Some of the most common examples are Facebook Ads, Twitter’s Promoted Tweets, and Pinterest’s Promoted Pins. Analytics. Measuring your data is key when making improvements. Social media platforms offer plenty of valuable data when running paid campaigns. But you’ll also want to set up and track how your visitors interact with your website, too!
A successful social media campaign should focus on a particular business goal. Whether it’s increasing your following on Facebook, or driving sales through Instagram.
Practical goals for a successful social media campaign might include:
Before starting a campaign, have in place all of the tools for tracking metrics. There are several free socialmedia marketing apps which track shares, retweets, likes and keywords associated with your brand. Services such as HootSuite, Social Mention, and Addictomatic integrate with your social media accounts to determine who is seeing your socialmedia posts and how they're responding.
Once a baseline is established, define goals and schedule a definitive timeline for the campaign. Having firm start and end dates is important, both for a) keeping costs and mission creep in check, and b) comparing performance pre-and-post campaign.