Website Optimization (of SEO) - the basis for the advancement and promotion of the site. The purpose of website optimization - to achieve high relevance of pages on a site important for the business key words in the search engines. This makes it possible to achieve high attendance and, as a consequence, the commercial success of a site due to traffic from search engines.
Proper SEO optimization is based on the optimization of content and the correct calculation of the weight of keywords and proper formatting meta tags of every page of the site.
If the recent past, the Internet was used primarily to search for information, but today the situation has changed dramatically. The increasing number of Internet users, new technology (communication with the target audience via the website, payment system via the Internet, the ability to order on-line, etc.) and many other factors have transformed the Internet and in the most powerful marketing tool in place for sales simultaneously. For example, e-commerce boom is definitely proves that skillfully used the Internet technologies bring stable profits for website owners.
Internet promotion can be effective for all companies, the potential audience that is looking for similar goods or services on the Internet. It is this audience is very attractive for business because it has a high purchasing power. Think thousands, perhaps hundreds of thousands of people every day looking for your products and find competitors' products! And because more agile competitors have already taken the best places in the search results. You too can take this "place in the sun" - it needs to start the search engine optimization of the site.
Lounge Lizard offers SEO services that drive sales — not just traffic. Whether you’re building a new website or optimizing your existing site, we’ll also create compelling content for maximum conversions. As your long-term growth partner, we review and optimize your campaigns every month, adjusting to continuously improve the quality and quantity of lead flow.
Everything we do is “white hat” and designed for long-term, scalable success — not fly-by-night “tricks” that may or may not work today and that might incur penalties in the future.
First, we define specific goals for your website conversions, conduct a complete review of your unique selling proposition and market opportunities, and perform an SEO audit to assess your current online strengths and weaknesses. We look at your company’s online performance and conduct an extensive analysis of your top competitors to see what they’re doing right (or wrong).
Next, we’ll develop an online strategy to generate an ongoing stream of new customers. We optimize on-site content for user experience, providing valuable content while keeping the keyword focus of each page in mind. We also optimize the “back end” (technical) aspects to improve search engine visibility.
This is the “getting to know you” phase, where we’ll learn everything we can about your business and your goals. This includes competitive research and keyword research. We evaluate where you are now, we take a look at your competition, we study your buyers, and we evaluate your current tactics. We dig deep into the numbers to see where your current website falls short, addressing UX/UI areas for improvement. This allows us to build a cohesive project plan with a clear outline for implementation, effectiveness, and success.
Once we’ve learned about your business and your competitive advantage, we help you develop an actionable plan to optimize your site for search engines. This means making the necessary changes to your existing website copy to adhere to best SEO practices, including proper header structure, cross-linking between pages, incorporating the right keyword phrases (identified in step one) and ensuring all technical aspects are in place. Meta descriptions, page titles, canonical tags, and appropriate redirects will be established, and all public-facing content will be submitted to Google for quick indexing.
We’ll develop and publish useful content (blogs, news articles and other website assets) created to address specific questions from potential buyers at every stage of the buyer’s journey, from “top of the funnel” (general interest) to “bottom of the funnel” (ready to purchase). Your content calendar will lay out a timeline for blog creation, social media promotions, press releases and link-building. We’ll help you leverage your social media properties to engage new audiences and build a community of loyal followers. Finally, we’ll help you with content syndication, reaching out to industry leaders and media outlets to expand audience reach and grow your online footprint. We’ll identify potential partners and influencers to target for link-building campaigns and PR outreach.
Which channels are delivering the ROI you need? Which efforts are falling short? You won’t be left in the dark with clear, actionable reports built on up-to-date user data. Campaign performance will be constantly monitored against short-term and long-term goals. Regular reports will clearly lay out the status of every campaign and the results generated, allowing you to make course corrections where needed and double down on efforts that are clearly working for your business.